There is no questions that colors work on a subliminal level, stimulating emotions and touching us where reason and intellect cannot. They can excite, impress, entertain and persuade. They can also create instant negative associations. By knowing a little something about the language of color, you can often stack the odds in your favor.
Choose the answer you think is correct and check your answers at the end.
- What color is normally associated with optimism, yet can often unnerve readers when used too much?
a) light green b) yellow c) lavender
- Which color often stimulates the appetite?
a) red b) bright blue c) orange
- What color is subliminally associated with truth?
a) light blue b) white c) dark green
- What color conveys royalty and sophistication?
a) gold b) royal blue c) purple
- Which color is associated with fun and cheerfulness?
a) light blue b) green c) orange
- To create a high-tech image, it is effective to combine neutral grays with what types of accents?
a) silver and gold b) bright colors c) deep reds
- Which color is most dramatic for backgrounds?
a) black b) purple c) gray d) purple
- Which of the following colors is NOT a good choice for natural or environmentally themed materials?
a) green b) brown c) yellow d) gray blues
- Which color most often implies authority, financial responsibility and security?
a) dark green b) blue c) blacks and grays
- Which color would you use to imply health and tranquility?
a) deep blue b) yellow c) green
- Earth tones with bright lime and purple accents are associated with what era?
a) The Fifties b) The Sixties c) The Seventies
- What is the most universally popular color?
a) red b) blue c) yellow d) green
How did you do? Check your answers here.
- B – Yellow
- A – Red
- B – White
- C – Purple
- C – Orange
- B – Bright Colors
- A – Black
- C – Yellow
- B – Blue
- C – Green
- B – The Sixties
- B – Blue
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